Why James Bond gets away with the “Quantum of Solace”


Hands up how many of us here actually know what the ‘Quantum of Solace’ really means? It’s the new James Bond movie, and it’s set to skyrocket, pull in millions at box office and make entertainment history like every James Bond movie.

Anybody? I thought so. Even I struggled! According to Webstar’s online dictionary, the term ‘quantum’ refers to the smallest amount of some physical property, and ‘solace’ refers to the comfort you feel when consoled in times of disappointment. Thus, in the new James Bond movie – ‘The Quantum of Solace’ most likely refers to the tiny amount of comfort between two people.

Why am I explaining the meaning of James Bond’s “Quantum of Solace”? Because it doesn’t matter. This, my intelligent readers, is the power of branding. For any other producer launching a blockbuster movie, the title of the movie would probably never have been chosen. Why? Because customers are judgmental, don’t know what to expect, and decide if they like some things too quickly.

If you’re an entrepreneur, think like James Bond. There is huge power in building not only a powerful company brand, but a powerful personal brand. Women go to watch James Bond to indulge in a sophisticated, dangerous man, and men want to be that type of man. You want a brand that doesn’t let your people down, yet keeps them enticed. Brand appeal is sex appeal. Appeal to all the senses with your brand, and make sure that if you were a movie playing where people shut their eyes, they’d still know that it was you. Make people remember your flavor, it’s attractive. If you need to know how to develop, package and market your brand, check out theChief Brand Officer

Little Miss Entrepreneur


4 thoughts on “Why James Bond gets away with the “Quantum of Solace”

  1. Thanks Ross! That definitely makes sense, as you would get a “quantum of solace” or a little bit a of comfort when you find out who your true friends are. Brilliant.

  2. Interesting point. The Bond film Licence to Kill was originally going to be called Licence Revoked, but a survey showed that a majority of young Americans polled couldn’t understand the meaning. They must have worked out that it no longer matters what the movie is called, people are going to watch James Bond anyway.

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